CAPE TOWN, SOUTH AFRICA

Nuun is a South African fashion label rethinking basics with the planet in mind. Their pieces are made from rPET, a fabric derived from recycled plastic bottles, and are delivered in 100% biodegradable packaging. The aesthetic is clean, casual, and rooted in a deep concern for the environment.

But what sets Nuun apart is its measurable approach to sustainability. They're not just using better materials; they're tracking waste reduction and innovating on packaging to shrink their overall footprint. Every detail, from garment to delivery, reflects a commitment to doing less harm—and doing it transparently.

For OneThread, this falls under our environmental impact pillar: We look for brands that design not just beautifully, but responsibly - asking how much energy it took, how much waste it saved, and how we know.

Why we're featuring them: While not yet onboarded to OneThread, Nuun represents the kind of clear-impact innovation we champion across the continent.

Part of our "Brands You Should Know" series